Harmony Korine directs an ad for Indian megacorp Mahindra

Harmony Korine (Gummo, Trash Humpers) is no stranger to directing commercials. Previously he worked with Liberty Mutual and Budweiser, not to mention making a short film/promotional video for the fashion company Proenza Schouler. Now he is back at creating another ad, this time with Danny Boyle’s regular cinematographer Anthony Dod Mantle. The ad is titled Rise, and created for Indian megacorp Mahindra that’s involved in everything from automotive to agriculture.

via AdWeek

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By Kyle Reese

Kyle prefers to remain mysterious to the rest of the Sound On Sight team. His parents are rumored to have worked in Hollywood in the 80's and were clearly fans of James Cameron's 'Terminator' series. Kyle contributes to the blog section of our site and every so often submits a review. His favorite films are 'Evil Dead 2', 'The Thing', 'The Shining', 'Blade Runner' and 'The Road Warrior'. His favorite filmmakers are Sam Raimi, Danny Boyle, Darren Aronofsky, Brian De Palma and Martin Scorsese.

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