Terrific New Oscar Campaign For “Toy Story 3″ Part 2

Disney’s Rich Ross told Deadline , “We’re Going For The Best Picture Win” For Toy Story 3. We wanted to have the best movie and the reviews have clearly said that and it’s the number one box office hit of the year so I’m not sure why we would not go for it all,” The Walt Disney Studios Chairman was of course referring to their worldwide billion dollar grosser which also happens to sit atop the Rotten Tomatoes chart as the best reviewed film of 2010.

In order to secure a victory, the studio  has recently launched an incredible Oscar campaign using the Toy Story characters in movie posters aping some of the great best picture nominees of the past including The Godfather Part II, West Side Story, On The Waterfront, Shakespeare In Love, The Silence Of The Lambs, Titanic, The Lord Of The Rings: The Return Of The King and Forrest Gump.

Disney has had the only two nominees ever, 1991’s Beauty And The Beast before the separate animation category was established and last year with Pixar’s Up, the first time there were ten nominees instead of five since 1943. Neither  won and Disney is the only major studio to never  have won the Best Picture Oscar.

“The theory is pretty simple for us,” Ross told Deadline. “It’s thrilling that there is a separate category for animation and that allows animated movies to be recognized but for some reason an animated film has never gotten Best Picture and I always wondered was there not an appetite? We decided this year we have the biggest and best reviewed film of the year. If not this year, and not this movie, when?”

Here are the rest of those posters from the incredible Oscar campaign:

Click here to see the rest of the posters…



By Ricky

Ricky D is the editor-in-chief of Sound on Sight and one of the hosts of the Sound On Sight podcast and the Sordid Cinema podcast. He is Sound On Sight's expert on Horror and contributes written reviews when time permits.

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2 Responses to Terrific New Oscar Campaign For “Toy Story 3″ Part 2

  1. nephums January 13, 2011 at 10:39 am

    really funny

    Reply
  2. Pingback: Toy Story 3 Oscar Campaign Reveals More Posters | Sound On Sight

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